The Joni Marie Ross design firm was founded in 2010. She has over 15 years of sewing experience and was taught by her mother. “After receiving my Bachelor’s Degree in Business Management, I felt a compelling force to remain true to my passion of designing and creating tailored garments filled with intricate details and beautiful fabrics. Although I’d already acquired basic sewing knowledge throughout the years, I began to teach myself pattern making and draping techniques by way of various design textbooks.” The Joni Marie Ross brand was founded on the principle of wanting everyone, no matter what their size, to look and feel amazing in what they are wearing. Be it a day at the office, a night on the town, or celebrating one of life’s milestones, we strive to have a custom garment for every occasion. “I’m obsessed with fashion and with how it makes me feel! I am and will always be filled with the desire and determination to learn more to elevate my craft. Fashion is what excites me, drives me to be better than before and push myself further to test my limits on what God knows I am capable of doing. The best is yet to come!”
History of the Joni Marie Ross Collection
The debut of the J.Marie Collection on August 12, 2011 prompted several invitations to show the collection in various fashion shows within the St. Louis Metropolitan Area. In addition, several of Joni’s designs made the “Best Dressed” list at Nelly’s Annual Black and White Charity Ball in 2011 and 2012. Joni has also hosted food drives to raise funds for her church, Shalom City of Peace in St. Louis, MO by auctioning off her designs. The second J.Marie runway show presented the Spring/Summer 2012 Collection on March 25th, 2012. The event brought out nearly 200 guests. On November 4th, 2012, Joni presented her Fall/Winter 2012 Collection entitled…Majestic. A delightful execution of formal and sportswear entrenched in textured fabrics, rich colors, structural detailing, sex appeal and class. On January 1, 2013, the business name was changed to the designer’s full name, Joni Marie Ross.
In late 2012, Joni joined an art organization called Raw Artists. Raw is a nationwide organization that provides a platform for emerging artists to showcase their work in the city that the artist resides as well as other cities all over the country. On February 28th, 2013 she showcased the Art Deco portion of her Spring/Summer 2013 Collection that included her custom hand painted, one-of-a-kind textiles.
The latest runway presentation from Joni was the Fall/Winter 2013 Storm Collection at New York Fashion Week on September 7th, 2013!
Since then, she’s re-located to Atlanta, GA and focusing on reinvention, building the brand, clients, and embracing ready-to-wear fashion!
Join the journey by following on Instagram: @JoniMarieRoss and by liking the page on Facebook!